Costa Coffee opens in Warminster

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By wp_alistair | Sunday, March 25, 2012, 19:50

After months of speculation and weeks of remodelling work on the old Stead and Simpson shop on Market Place, Costa Coffee opened its' doors officially this morning at 9am.

Costa Coffee is an international coffee brand, the largest coffee chain in the UK and second-largest in the world behind Starbucks. For those concerned that an American behemoth has hit Warminster, think again; the headquarters for Costa is in Dunstable, and is a wholly-owned subsidiary of Whitbread.

The Costa Coffee brand was founded in London in 1971 by two Italian brothers Bruno and Sergio...Costa. It was originally, interestingly enough, a wholesale operation supplying roasted coffee to the catering industry and niche Italian coffee shops. Whitbread acquired it in 1995, and since the takeover has grown to over 1700 stores in 28 countries.

The opening of Costa has the possibility of dividing the town. There are some who say that a large brand will destroy the independent coffee shops and tearooms of Warminster - but on the other hand surely it is down to the individual consumer to decide? Will they really be blinded by the bright lights of Costa and leave their favourite haunts?

Conversley, compared to some of the more tired and traditional tearooms and cafés of Warminster, Costa offers a contemporary, stylish and comfortable environment.

And who can argue that it has to be good - overall - for the town of Warminster to be able to attract premium brands such as Costa and Waitrose? Will they damage the "High Street" or will the arrival of these top-drawer companies have a positive effect on the town?

Time will tell...let us know what you think - are you for or against the arrival of "Superbrands" in Warminster?

      

Comments

       
  • Profile image for juliandgmarsh

    I think it is absolutely fantastic that we are now starting to see some big names arriving in Warminster. I have 'tried' most, if not all, of the tea and coffee shops in Warminster and don't think Costa will compete on the same level. What it should do is help put the town on the map, attract more visitors, who will then have a choice of places to frequent. Maybe the competition will 'up their game' making the town a better place for locals and visitors alike. Interesting to see that I received a letter from Morrisons with lots of vouchers and offers today - the day Waitrose owned their doors for business! This is the first time I have received anything from them after 5 years living in Warminster. Hopefully they will now improve their offering in the face of some serious competition to the benefit of all who use them. Hopefully some other big names will join those who have arrived in the last couple of years making Warminster a town all the residents can be proud to call home.

    By juliandgmarsh at 21:35 on 29/03/12

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  • Profile image for derryhawk

    But what about the ending of the lease for the take away? I would find it hard to justify buying anything from Costa; because the suggestion was that there was a link between the arrival of one, and the terminated lease of another. Is this not commercial bullying? The big guys, and Whitbreads certainly are big; insisting that a local small business be removed, so they can muscle in. If I have it wrong then please someone give me the facts, but it was the reporting of it here on this site that gave me that impression. It always seems to me, that the huge Commercial empires make a lot of noise about the 'free market' , while they use all kinds of methods to remove the opposition; and all the more if the competition is a small local business. Brands such as those you mention, move into small towns, and chew up the commercial centre, and spit it out. Many things that could once be bought in Warminster, and other small/medium towns, cannot be purchased anymore, because the large chains dictate what we will buy, and refuse to order items that are not on their stock list. The power of these chains is Worldwide. A friend who is visiting friends in Beijing next month, told me that she was meeting her freinds there in Strabucks.

    By derryhawk at 19:05 on 26/03/12

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